Haigram – As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do this is through social media marketing.
According to 2018 research from eMarketer, 75.3% of U.S. businesses are expected to have an Instagram account by the end of 2020. Not to mention, Instagram’s 2019 internal data shows that 90% of users follow at least one business.
When you pair both statistics, there’s no denying that Instagram is becoming more critical for brands and social media managers.
Instagram presents a unique platform for companies to create visually engaging content to promote their services and connect with fans.
If you haven’t created an account on Instagram’s rapidly growing social network yet, now is the perfect time to start.
Not sure how to create a business Instagram page?
Here’s the good news:
We’ll be going over simple and easy-to-follow steps to start and grow your Instagram Business Profile.
You’ll also get a glimpse of some cool eCommerce features for brands with online shops, so you can amplify your marketing strategies on Instagram.
Let’s take a look at how to start an Instagram page.
How to create a business Instagram page
1. Download the Instagram App
There are two ways to download the Instagram app: on your smartphone or through a web browser on your Mac or PC.
On your smartphone, you can search for the Instagram app in the Apple App Store, Google Play Store, or the Microsoft Store.
Instagram is optimized for smartphone use, so you will experience it best on mobile. However, learning how to open Instagram pages is as easy as typing “Instagram.com” on Safari, Google Chrome, or any web browser available for desktop.
2. Create an Instagram account and choose an Instagram profile photo
If you have other social media accounts, creating and setting up your Instagram Business profile should be a familiar process.
Learning how to start an Instagram account is easy. Simply input the basic information you want to be associated with the account — such as your email address or phone number, name, and brand username.
Note: The email address and/or phone number you add here is meant for account recovery purposes. It is different from the brand contact information you’ll input in step four.
Instagram is a visual-heavy platform, so it’s essential to use high-quality photos consistently. One of the first images you will be asked to upload is your profile photo.
A profile photo is a way for consumers to identify your business immediately. Therefore, your company logo or a professional headshot (if you own a personal brand) are fantastic options.
Keep in mind the display of your profile image will be tiny. The minimum recommended size is 110 x 110 pixels with a one-to-one aspect ratio.
3. Complete your Instagram profile information
Instagram won’t ask you to provide profile information, but it’s imperative to fill out these details — especially if you want to drive traffic to your website or a specific webpage.
To add this information, go to your profile page and tap on Edit Profile. From here, you can add your company description in the Bio section, a website address, and change your name and username.
After typing in your brand’s information, tap Done.
That’s it: Your basic Instagram account is set up!
Now, let’s convert it into an Instagram Business Profile.
4. Convert your basic Instagram profile into a Business Profile
A business account on Instagram will give you more tools to manage and grow your brand on its platform.
The noteworthy benefits of a Business Profile include:
- Adding brand contact information (i.e., phone number, email, and business location)
- Business advertisements
- Built-in eCommerce features
- Access to analytics
These added features are free — all you need is a business Facebook page to connect to the Instagram account.
Note: To avoid any advertising difficulties, converting to an Instagram Business Profile must be done through the Facebook profile of the owner associated with the business Facebook page.
To convert your Instagram account into a Business Profile, follow these simple steps:
- Go to your profile and tap the three-dot icon in the top-right of the screen.
- From the pop-up, tap on Settings > Account > Switch to Professional Account.
- Choose the Instagram category closest to your business product or service.
- From the Are You a Business? page, select Business.
- Input your company contact information.
- Select the business Facebook page associated with the Instagram account.
- Add additional details about your brand in the provided sections, then tap Done, and you will have successfully converted into a business account.
5. Post photos and videos to your Instagram feed
After setting up your account, you can start publishing content to your Instagram feed.
The easiest way to post a photo or video to Instagram is by tapping the + icon located near the bottom-middle section of your screen.
Note that you can also publish content by selecting the + icon located at the top-left of your Instagram Business Profile, then tapping Feed Post.
The Instagram app will conveniently show the most recent images and videos on your smartphone. You can also choose to take a new image or video from within the app by tapping Photo or Video near the bottom.
Video feed-posts must be at least three seconds and no longer than 60 seconds.
When uploading media, you can:
- Zoom in or out of your photos by pinching the screen
- Switch from landscape or portrait by tapping on the two-arrow icon in the left corner of the screen
- Upload up to 10 images or videos in a single post by pressing the overlapping square icon on the mid-right section of the screen
Once you’ve selected the content you want to upload, you’ll be given the option to edit it from within the Instagram app. There are several filters and edit options to enhance your photos or videos quickly.
Note: For a more polished look, we recommend using apps like Magisto, Lightroom, or A Color Story.
After editing, tap Next and add the post details. Remember to add an appropriate caption and hashtags to the image. Also, tag any relevant accounts and add your location, if applicable.
If your account is connected to your other social media platforms — like Facebook or Twitter — you can share to those platforms as well by selecting them manually.
Once your post is ready, tap Share to publish.
Congratulations! You have just published your first Instagram post.
And thats the Simple Steps To Start And Grow Your Business Instagram from haigram.com