Simple Steps To Start And Grow Your Business Instagram

Haigram – As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do this is through social media marketing.

According to 2018 research from eMarketer, 75.3% of U.S. businesses are expected to have an Instagram account by the end of 2020. Not to mention, Instagram’s 2019 internal data shows that 90% of users follow at least one business.

When you pair both statistics, there’s no denying that Instagram is becoming more critical for brands and social media managers.

Instagram presents a unique platform for companies to create visually engaging content to promote their services and connect with fans.

If you haven’t created an account on Instagram’s rapidly growing social network yet, now is the perfect time to start.

Not sure how to create a business Instagram page?

Here’s the good news:

We’ll be going over simple and easy-to-follow steps to start and grow your Instagram Business Profile.

You’ll also get a glimpse of some cool eCommerce features for brands with online shops, so you can amplify your marketing strategies on Instagram.

Let’s take a look at how to start an Instagram page.

How to create a business Instagram page

1. Download the Instagram App

There are two ways to download the Instagram app: on your smartphone or through a web browser on your Mac or PC.

On your smartphone, you can search for the Instagram app in the Apple App Store, Google Play Store, or the Microsoft Store.

Instagram is optimized for smartphone use, so you will experience it best on mobile. However, learning how to open Instagram pages is as easy as typing “” on Safari, Google Chrome, or any web browser available for desktop.

2. Create an Instagram account and choose an Instagram profile photo

If you have other social media accounts, creating and setting up your Instagram Business profile should be a familiar process.

Learning how to start an Instagram account is easy. Simply input the basic information you want to be associated with the account — such as your email address or phone number, name, and brand username.

Note: The email address and/or phone number you add here is meant for account recovery purposes. It is different from the brand contact information you’ll input in step four.

Instagram is a visual-heavy platform, so it’s essential to use high-quality photos consistently. One of the first images you will be asked to upload is your profile photo.

A profile photo is a way for consumers to identify your business immediately. Therefore, your company logo or a professional headshot (if you own a personal brand) are fantastic options.

Keep in mind the display of your profile image will be tiny. The minimum recommended size is 110 x 110 pixels with a one-to-one aspect ratio.

3. Complete your Instagram profile information

Instagram won’t ask you to provide profile information, but it’s imperative to fill out these details — especially if you want to drive traffic to your website or a specific webpage.

To add this information, go to your profile page and tap on Edit Profile. From here, you can add your company description in the Bio section, a website address, and change your name and username.

After typing in your brand’s information, tap Done.

That’s it: Your basic Instagram account is set up!

Now, let’s convert it into an Instagram Business Profile.

4. Convert your basic Instagram profile into a Business Profile

A business account on Instagram will give you more tools to manage and grow your brand on its platform.

The noteworthy benefits of a Business Profile include:

  • Adding brand contact information (i.e., phone number, email, and business location)
  • Business advertisements
  • Built-in eCommerce features
  • Access to analytics

These added features are free — all you need is a business Facebook page to connect to the Instagram account.

Note: To avoid any advertising difficulties, converting to an Instagram Business Profile must be done through the Facebook profile of the owner associated with the business Facebook page.

To convert your Instagram account into a Business Profile, follow these simple steps:

  1. Go to your profile and tap the three-dot icon in the top-right of the screen.
  2. From the pop-up, tap on Settings > Account > Switch to Professional Account.
  3. Choose the Instagram category closest to your business product or service.
  4. From the Are You a Business? page, select Business.
  5. Input your company contact information.
  6. Select the business Facebook page associated with the Instagram account.
  7. Add additional details about your brand in the provided sections, then tap Done, and you will have successfully converted into a business account.

5. Post photos and videos to your Instagram feed

After setting up your account, you can start publishing content to your Instagram feed.

The easiest way to post a photo or video to Instagram is by tapping the + icon located near the bottom-middle section of your screen.

Note that you can also publish content by selecting the + icon located at the top-left of your Instagram Business Profile, then tapping Feed Post.

The Instagram app will conveniently show the most recent images and videos on your smartphone. You can also choose to take a new image or video from within the app by tapping Photo or Video near the bottom.

Video feed-posts must be at least three seconds and no longer than 60 seconds.

When uploading media, you can:

  • Zoom in or out of your photos by pinching the screen
  • Switch from landscape or portrait by tapping on the two-arrow icon in the left corner of the screen
  • Upload up to 10 images or videos in a single post by pressing the overlapping square icon on the mid-right section of the screen

Once you’ve selected the content you want to upload, you’ll be given the option to edit it from within the Instagram app. There are several filters and edit options to enhance your photos or videos quickly.

Note: For a more polished look, we recommend using apps like Magisto, Lightroom, or A Color Story.

After editing, tap Next and add the post details. Remember to add an appropriate caption and hashtags to the image. Also, tag any relevant accounts and add your location, if applicable.

If your account is connected to your other social media platforms — like Facebook or Twitter — you can share to those platforms as well by selecting them manually.

Once your post is ready, tap Share to publish.

Congratulations! You have just published your first Instagram post.

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10 Tips For Social Media Business

Haigram – Social networks allow you to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.

1. Crisis communication

Does your company have a plan in place for dealing with a crisis? While small businesses may not have a crisis blow up to the same sort of scale as, say, an issue with Starbucks, a smaller number of shares can have a devastating impact within a tight-knit community or niche.

Silence is not an option when it comes to responding to crises on social media. Maintaining well-run and managed social accounts and having a plan in place can help make sure you’re present and ready to engage if the worst occurs.

2. Customer and audience engagement

Social networks allow you to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.

If you want customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand.

You can also use social media monitoring to keep an eye on what people are saying across the social web. Burger King doesn’t just tweet, it responds to others who are mentioning BK, too.

3. Customer service and customer support

People expect brands to be available on social media and seek out their social accounts for customer service — and beyond that, about half of social media users expect a response from brands on social media within three hours.

Social customer care can go hand in hand with more traditional customer service if you have the right tools. A customer service platform like Sparkcentral by Hootsuite can help you handle incoming messages across social media, email, text messages and live chat.

4. Learn more about your customers

Social media generates a huge amount of data about your customers in real-time. You can use that information to make smarter business decisions.

All of the major social networks offer analytics that provide demographic information about the people interacting with your account. This can help you tailor your social media marketing strategy to better speak to your real audience.

We’ve created extensive guides on how to use analytics in Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and Pinterest, so there’s no excuse to remain in the dark about your customers and social followers.

5. Gauge sentiment around your brand

We mentioned social media monitoring above as an important element of audience engagement. But it’s also a key source of intelligence about your brand itself. While it’s important to know how much people are talking about you online, it’s also important to know what they’re actually saying — and feeling — about your brand.

Lots of mentions could be a good thing… but if you’re getting lots of mentions with a negative sentiment, you need to do some quick thinking to figure out what’s gone wrong and address the problem.

Using social media for your business allows you to stay on top of sentiment analysis so you can protect your brand reputation.

6. Keep an eye on the competition

It’s also important to know what people are saying about your competitors.

For example, tracking mentions of your competitors might reveal pain points with their products or services that you could reach out to address, winning new customers in the process.

Monitoring the competition on social media also means you’ll be aware when your competitors launch new products, run promotions and release new reports or data.

7. Stay on top of industry news

In the online world, things move fast—and you can’t afford to be left behind. Keeping a virtual ear to the ground through social listening is a way to stay informed about upcoming changes to your industry that could affect the way you do business.

8. Targeted advertising

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so you can reach the right audience and make the most of your budget.

Savvy marketers have embraced this key benefit of social media for business: by 2022, advertisers are expected to spend over $56 billion on promoting products over social.

Verb energy bars, for instance, created a campaign that reached across all of Facebook’s apps and services to a custom audience of U.S. adults.

With ad targeting options including demographic information, geography, language, and even online behaviors, you can craft specific messages that best speak to different groups of potential customers, and only pay for the exact viewers you want to reach.

9. Retargeting

People who have abandoned products in a shopping cart are prime potential customers. They have already found your website, browsed your products, and made a decision about what they might want. People abandon shopping carts for many reasons, but someone who has expressed this degree of interest in your company should not be ignored.

Using tracking tools like the Facebook pixel, you can show these potential customers social media ads for the exact products they have browsed on your website or placed in the shopping cart.

10. Reporting and analytics

It is always a challenge for marketers to prove return on investment. But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases.

Tools like Google Analytics and Hootsuite Impact track website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.

UTM parameters are another great tracking tool that will help you see which social networks are providing the most benefits for your business.

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7 Benefits of Social Media for Business

Haigram – Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products.

1. Generate leads

Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

For example, McCarthy and Stone used Facebook lead ads that allowed people interested in learning more about their real estate projects to learn more about the properties, with just a couple of taps.

The ads wound up producing 4.3 times more sales leads than the year before, at a cost 2 times lower than more traditional digital prospecting campaigns with real estate ads.

2. Boost sales

Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer. (Lingo alert: this is called social selling!)

As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing efforts with sales goals.

3. Partner with influencers

Recommendations from friends and family play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.

One key way to drive social word of mouth is to partner with influencers—people who have a large following on social media and can draw the attention of that following to your brand.

Lingerie brand Adore Me partnered with influencers for a series of unboxing videos on Instagram, and saw a huge bump from content that was showcased directly in the influencers’ accounts. This included a doubled click-through rate and a seven percent higher sales conversion rate.

4. Promote content

Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

For example, Hootsuite shared fun facts and stats from their latest Digital 2021 global report with their Twitter audience through a series of infographics.

To maximize the benefits of social media for business, make sure to have a content marketing plan in place, too.

5. Go viral

As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further.

As people share your content with their networks, and their networks follow suit, your content spreads across the internet, potentially getting thousands or even millions of shares.

This exposure is especially beneficial because, in a world where there is far more content than any one person could ever consume, a friend’s social share acts as a kind of pre-screening.

Going viral is no easy task, of course, but without social media, it would be next to impossible.

Being on social media also means that your fans can help you with this goal… like when one TikTok user created choreography for Grammarly’s Youtube ad audio and sparked a trend of 100,000-plus users doing the same.

6. Source content

There are two key ways businesses can source content on social media:

  1. Source ideas: Ask your followers what they want, or engage in social listening, to come up with ideas for content you can create yourself. Put simply: Give people what they’re asking for. It’s a sure way to create content that people will want to read and share.
  2. Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Getting your followers involved can build excitement about your brand, while also providing you with a library of social posts to share over time.

Canadian meal-kit subscription service GoodFood regularly feature members’ own home-cooked meals in their Instagram feed, encouraging followers to share their photos by using the hashtag #GoodfoodieMoment.

7. Reputation management

Your customers are already talking about you on social media, whether or not you’re there to respond. If you and your team are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue.

Like, for example, if people are posting about their frustration with a bad customer service experience.

Is someone saying something about your business that’s not true? Be sure to share your side of the story in a polite, professional way. Someone singing your praises? Send them plenty of thanks and draw attention to their kind words.

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5 Benefits of Social Media for Business

Haigram – Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.

What are the benefits of using social media for business? Consider that there are now more than 4.2 billion active social media users across the globe.

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business.

Benefits of social media for brand building

1. Increase brand awareness

With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.

Think people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform.

When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall.

2. Humanize your brand

The ability to create real human connections (a.k.a. Meaningful Relationship Moments) is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.

Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. And social is the best place to get real!

Show how you’re embracing your brand values, how your product works in real life, and how you’re putting the interests of your employees and customers first.

3. Establish your brand as a thought leader

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. People are looking to brands for insights and information… and there’s no better place to share that than social media.

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.

LinkedIn—particularly the LinkedIn Publishing Platform—is a great network to focus on when aiming to establish your thought leadership.

Hootsuite chairman and co-founder Ryan Holmes has more than 1.7 million followers on LinkedIn, where he shares his insights about social media and entrepreneurship.

4. Stay top of mind

Seventy percent of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and many people (49 percent!) admit to checking social multiple times per day.

Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.

Of course, that doesn’t mean you need to be glued to your accounts 24/7. A scheduling tool like Hootsuite can help you plan your social media content to post well in advance.

5. Increase website traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. (You can even use UTM tracking tags to collect data on your click-throughs!)

Architectural Digest, for instance, teases Story content in its Instagram feed, and then directs followers to read the full article (and see more beautiful pictures) via the “link in bio.”

Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website. (Though make sure to go beyond self-promotion to offer real value!)

Include your website address in all of your social media profiles so that people who want to learn more about you can do so with one easy click.

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How to Use Social Media in Your Career and Business

Haigram – Do you think you should be on social media but don’t know where to start? What should you post, and how often should you post it? What’s more powerful, a like or a retweet? Here’s what you need to know about the most popular social media platforms for professional settings, whether you are looking to expand your network, build a business or find a new gig.

Why Use Social Media?

Social media was once mostly just for fun, but not any more.

Social media is now a critical part of the way people in most walks of life communicate and a key part of how work gets done — from corporations to government. Reflecting how important social media can be, the Department of Homeland Security is collecting social media profiles of potential immigrants as part of its evaluation process.

Social media allows you to do at least four important things:

  • Discover new ideas and trends.
  • Connect with existing and new audiences in deeper ways
  • Bring attention and traffic to your work.
  • Build, craft and enhance your brand.

As social media has become more popular — an estimated 81 percent of Americans have a social media account — there are also more instances of people who have gotten in trouble for their social networking habits. The fact is that it’s impossible to separate the personal use of social from the professional, and everything you say online can and will be used against you. There are ways in which you can try to safeguard your privacy and control who sees particular content, but the onus is on you to be vigilant. So, the more seriously you can take your social media activities, the better.

Social media changes all the time, so it’s important to keep up with the evolution of the platforms and to keep looking for ways to optimize your use of the available the tools. (Twitter and Snapchat, for example, recently announced major changes that are described below.)

If you don’t work for yourself, be aware of company policies about the use of social media — more and more corporations are instituting or revising their policies.


This serious, professional social networking should not be ignored by individuals or businesses.

LinkedIn, with its 500 million members, is the quintessential professional network and one that’s not used as optimally as it could be. When I teach classes on social media, I ask “Who’s on LinkedIn?” and almost all the hands go up. But then I ask, “Who knows what they are doing on LinkedIn?” and most of the hands fall.

Most people just take it for granted and start using it in a panic when they have to change jobs. It’s often too late at that point. You are better off learning to use it when you don’t need it. LinkedIn works best when you use it as a career management tool and not just for job hunting.

Expanding Your Network and Influence

LinkedIn offers a variety of ways to expand your network by finding and connecting with relevant professionals in your industry. The key is to find, approach and connect with folks you already know, folks you’d like to know and folks you should know. You should also post your own content, showing off your expertise on a regular basis.

Learn to use the recommendation feature to give and receive recommendations for people you have worked with in the past. You should give recommendations only to people whose work you are willing to vouch for. I’ve heard of employers who take recommendations on LinkedIn almost as seriously as ones received in more traditional ways. So if anything gives you pause, you should find a gentle way to turn down a request for a recommendation.

Building and Expanding a Business

Depending on your business, LinkedIn offers a variety of ways to deploy it for companies — from recruiting to generating sales leads. As with the other platforms, you should see if LinkedIn advertising features make sense for you.

On LinkedIn, you can create a company page and build an online community around it, getting customers and potential customers to follow you. To learn more about LinkedIn for business, see its official guide.

Job Hunting

Finding jobs is the most important part of LinkedIn for individuals, and you can use the network to track specific companies, people and job openings. Spend time getting to know, in detail, the search features that let you drill down into networks of people, companies and job postings.

When you’re looking for a new job, numbers matter, so take time to build your network. But be sure to do it in a smart way: Blasting invitations at complete strangers in the hopes of connecting with either them or people they are connected with is not a good strategy. Instead, look for legitimate connections you have with people — your alma mater, for example — and reach out with an invitation to connect that includes a personal note.

Keep in Mind

LinkedIn’s free account works well, but you may want to experiment with the premium version. It comes in many price points, starting at $29.99 a month. That’s serious money, but if you’re job hunting, it’s worth paying for the features that include the ability to email people you don’t know yet through the site, and connect in new ways with recruiters.

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5 Tips to Building a Better Social Media Presence for Business

Haigram – Struggling for followers? Stuck on what to do with your social accounts? We’ve all been there.

That’s why we’ve broken down the bite-sized tips any brand can follow to grow their social media presence right away.

Now, let’s dive in!

1. Set Smart Goals

Pop quiz: why are you on social media in the first place?

If your answer is a resounding “Uhh…” or “Because everyone else is on it,” you might have a problem.

The concept of SMART goals has been around for decades, but they are so important to your social media presence today.

In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound.

An example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.”

  • Specific: “We’ve specifically identified the social channel (Twitter) and a metric (response rate).”
  • Measurable: “The response rate can be measured from the Sprout Social dashboard.”
  • Achievable: “We didn’t make an outlandish goal of say, a 100% increase in 10 days.”
  • Relevant: “Our goal will have an impact on our overall social media presence, making it very relevant.”
  • Time-bound: “The goal has to be met by the end of the first quarter.”

Assigning your social media efforts a concrete purpose helps you avoid the trap of posting aimlessly.

2. Identify Your Audience

After you’ve outlined your goals, you need to outline your target audience.

Pro-tip: “everyone” is not an audience.

Maybe it’s prospective customers. Perhaps it’s industry players and influencers. Either way, breaking down your audience will help you figure out the following:

  • Which social media sites you’re active on
  • Your posting schedule
  • The type of content you publish
  • Your brand’s voice
  • The information in your profiles

Many brands spin their wheels because they don’t post content that speaks to a defined audience. Spend some time looking at your audience personas, understanding what their challenges are and what brands they already love via social. This sort of competitive analysis can help you understand how your own social media presence can stand out from the crowd.

3. Be Human

One of the worst mistakes to make on social media is coming off as the faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level.

Many brands today crack jokes and aren’t afraid to talk to their followers like they would their friends. Whereas brands were once lambasted for coming off like robots, a human social media presence has become an expectation among many followers.

Similarly, showing off the human side of your brand means showing off the faces behind your social feeds. Whether it’s office photos or snapshots of your team “in the wild,” getting personal with your followers can help you form a much-needed connection.

And hey, that leads us directly to our next point!

4. Seek Relationships, Not Just Followers

We can debate all day whether or not your follower count is a vanity metric.

That said, having 100 followers who regularly engage with you and your content are infinitely more valuable than 10,000 that ignore you.

It might be cliche to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere.

For example, Sprout Social’s own #SproutChat gives us the opportunity to regularly connect with our lovely followers who are likewise stoked to get in touch with us.

If you’re not exactly sure where to start when it comes to relationship-building, here are some quick ideas:

  • Always @mention people you reference in your social media posts
  • Answer questions people ask
  • Reply when people @mention you or share your content
  • Don’t just Retweet and Like other people’s content; reply with a comment to start a conversation

5. Create an Editorial Calendar

Spoiler alert: sticking to a content schedule isn’t just something “extra” that brands do.

If there’s a common thread between the biggest brands on social, it’s that they post on a consistent basis.

Chances are you’re juggling multiple social channels and are trying to make sure you tick a lot of boxes in terms of descriptions and when to post, right? Consider how a content calendar can make the process much easier by…

  • Allowing you to fine-tune each of your posts for each platform without having to jump between sites.
  • Timing your posts to maximize engagement, keeping you from having to constantly post in real-time.
  • Avoid repeating the same content over and over again, ensuring each of your articles or pictures gets the most love possible.

In short, taking the time to make a schedule does double duty of keeping your social media presence organized while also maximizing your contents’ reach.

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5 Pro Tips To Go The Extra Mile on Your Social Media Business

Haigram – If you want to go above and beyond the tips that we’ve shared so far, here are a few more things that you can do to make sure that you’re doing everything you can to make the most of your social media profiles.

1. Build Honest Business Relationships

The idea here is pretty similar to when a local business owner gets to know his customers and starts to address them by name and to remember their orders. It makes people more likely to want to return.

You’ve probably seen this in action if you’ve ever found yourself going back to a coffee shop because the barista always greeted you with a smile.

Relationships are what any good social media strategy is all about.

The idea is that instead of trying to sell to people straight away, you need to drum up engagement over time, building relationships with people by creating content. Get started by reaching out to 3-5 new people every single day, and before you know it you’ll have an established audience hanging on to your every word.

2. Know Your Audience

Building on from the last point, you need to know your audience if you hope to be successful with your social media strategy.

You need to understand who you’re talking to, what their interests are, the types of content that they’re interested in and how your brand can best help them.

By knowing your audience, you can better create content to serve them.

It all comes down to the #R3MAT Method, which essentially requires marketers to show the right message to the right person at the right time.

3. Grow Your Audience Every Single Day

Growing your audience takes time, but it’s a vital part of social media marketing that will pay dividends the more you work on it.

The more your audience grows, the more engagement you can expect to receive on your posts, and this will set up a snowball effect where your content reaches more people and your audience continues to grow and grow because of it.

One of the best ways to grow your audience is to focus on creating high quality content and continuing to work on those relationships that we talked about.

4. Share What You Can When You Can

We’re not saying you should share absolutely every piece of content that you come across, because you should double check before you post things that they’re relevant to your target audience and that they’re adding some form of value, even if that’s just entertainment.

With that said, it’s a good idea to share content as often and as consistently as you can. If you set up Facebook and Instagram profiles but then never post to them, you can end up doing more harm than good.

It’ll look like your brand is no longer in business and your audience will get bored and go elsewhere.

5. Invest In Tools To Help You Get Streamlined

One final tip is to avoid trying to manage everything yourself. Investing in tools is vital if you want to build a successful social media strategy, whether we’re talking about Facebook ads managers or whether you’re talking about popular hashtags analysis tools or tools like Hootsuite and Sprout Social.

Most tools like Hootsuite and Sprout Social will allow you to take out a free trial with limited functionality so that you can see whether they work for you.

Don’t be afraid to spend some money, whether we’re talking about tools or Facebook ads. You have to spend money to make money.

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How To Use Social Media For Business

Haigram – Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to: attract customers, get customer feedback and build customer loyalty.

1. Work With Influencers

Influencers exist in every industry, whether you’re a B2C fashion brand or whether you’re a specialist B2B company making bespoke widgets for farmyard machinery.

The real challenge is figuring out who those influencers are and then establishing relationships with them.

A good place to start is by liking and commenting on their posts so that your name starts to become familiar to them.

Engagement builds relationships, and relationships are key if you want to work with influencers to build your own brand and its social media accounts.

2. Develop Affiliate Partners

Affiliate schemes take all sorts of different forms, and so it’s up to you to find something that you can make work for you.

Perhaps you want to turn your audience into a street team to sell your products on your behalf, or perhaps you’ll use referral codes to give your followers a reward if they encourage their own followers to make a purchase.

You can also work this the other way round.

For example, if your business is a web development company, you could buddy up with writers, film-makers and other providers to cross-promote each other on social networks and to provide finders fees for any new customers who come in.

3. Run Competitions

Competitions are a sure-fire way to drum up some engagement on social networks, although be warned that you should wait until your brand is already established before you run one.

That will help to make sure that you have plenty of existing followers to get the ball rolling and to spread the word about your competition.

It will also make sure that your brand looks legit and not like some sort of scam.

If you can, run competitions with tools like Rafflecopter that encourage engagement and social sharing to add a little fuel to the fire. And of course, be sure to promote it on social networks using popular hashtags like #win and #competition.

Also, make sure to research your competitors since you’ll be in competition mode anyways.

4. Go Live

You can go live on most social networks, ranging from Facebook and Instagram to YouTube and even specialist platforms like Twitch.

The important thing is to identify where your audience is spending time and to make that platform work for you – and remember that not everyone is interested in live content to begin with.

Different ways to make live video work for you include hosting Q&A sessions or live performances, or even hosting webinars and other educational virtual events.

Experiment with different approaches and content types to find out what works for your audience and what leads to the most engagement.

5. Use Stories

There’s a reason why Facebook and Instagram pinched the idea of self-destructing stories from Snapchat: people use them.

Accordingly, if you’re not posting stories to your Instagram account, you’re essentially ignoring one of the most powerful features that social networks have to offer.

When you create an Instagram post, the content that you share will sit on your profile for people to see forever. It can also come across as spammy if you post too many updates in too short a period of time.

Stories provide a decent alternative to that and allow you to reach your target audience more frequently without overwhelming them.

6. Run Ads To Your Ideal Audience

Because social networks possess so much information on their users, they make it possible for you to set up super targeted advertisements that allow you to specify a target audience at a granular level.

Sure, you’ll have to set a little budget aside, but it’s 100% worth it.

Think about it this way:

If you’ve spent time and money developing content to share with people on social networks, why wouldn’t you invest that little bit of extra budget that will make sure that people actually see it?

Get used to spending at least 10% of your social media marketing budget on advertisements, even if funds are tight.

7. Learn From Your Analytics

Almost all social networks provide some level of analytical data for brands to access and to learn from.

Be sure to take advantage of that information to fine tune your social media marketing strategy and to do more of what works and less of what doesn’t.

Remember that analytics allow you to track a variety of different data points, from engagement rates to growth in followers, reach and whether your target audience is turning into paying customers or whether they’re just checking out your content but with no real intention of buying.

Be sure to keep an eye on how your analytics change over time in response to your marketing campaigns, too.

8. Make Social Media An Essential Part Of Your Business

Finding success on social networks requires so much more than simply running a few marketing campaigns. Used well, social media can become a core part of your overall business, impacting everything from recruitment through to customer service.

In the same way that social networks are becoming more and more integral to our overall lives, the same thing is happening to our professional lives.

That’s why if you want to have an edge over the competition and to be able to future-proof your brand against the change that’s coming, it’s vital to integrate social networking across the entirety of your business.

9. Use The Gig Economy

The gig economy is the term used for the new approach to working in which people are increasingly turning to freelancing sites to make a living, often while working on the move and living the lifestyle of a digital nomad.

This is good news for you and your brand, because it means you can take on skilled copywriters, graphic designers, film-makers and other creatives to provide high-quality content for your brand and its social media presence without having to hire full-time staff.

This is typically cheaper and more efficient and doesn’t leave you with salaried employees sitting around and doing nothing.

10. Always Experiment And Evolve

The last and most important thing for your brand to remember is that it can’t afford to remain static. You have to constantly find ways to innovate, whether that’s through the content that you’re creating or whether that’s by becoming an early adopter of promising new technologies and social media platforms.

As a general rule, it’s a good idea to spend 10-20% of your time at any given point experimenting with new approaches.

Keep an eye on your metrics to see what impact your experiments are having, and be sure to do more of what works and less of what doesn’t. It’s all about a slow but steady rate of evolution.

And thats all about How To Use Social Media For Business from , hope can help.

How To Identify The Right Platforms For Your Business

Haigram – Social media sites have become a hugely important part of our day-to-day lives in recent years, and possibly even more so in the coronavirus era in which social distancing is more important than ever.

Our social media accounts provide us with a way to stay in touch with our friends and family without putting us at risk of infection or exacerbating the spread of the disease.

It’s been obvious for a while now that social media sites are a vital part of our 21st century lifestyle, and social channels show no signs of waning in popularity any time soon.

That means that you can expect them to remain an important part of the puzzle if you plan to grow your business in the months and years to come.

That’s why today, we’re going to help you out by teaching you how to use social media for business, from setting up your first Instagram account to tapping into the power of LinkedIn and influencer marketing.

Here’s what you need to know.

How To Identify The Right Platforms For You

Different people use different social media channels for different reasons, and so an important part of learning how to use social media for business is identifying which platforms are right for you and the reasons why your target audience is present on them.

If you get this wrong, you risk wasting all of that hard work by effectively shouting into the void.

Marketing is all about reaching people in the right place with the right message at the right time, and if you get your choice of platform wrong you can end up reaching the wrong people in the wrong place at the wrong time.

Spend some time revisiting your buyer personas (if you have them) and figuring out which social media channels they’re likely to be active on.

Then work out why they’re there.

If you provide executive coaching, for example, then your audience might be using Facebook to keep up with their family, Twitter to keep up with breaking news and LinkedIn to network with clients and business leads.

By understanding why different people use different social media channels, you can better tailor the content that you’re posting to increase the odds of your brand receiving engagement and ultimately generating tangible results from its time spent on its social media presence.

Just a few of the main social channels to consider include:


Facebook is arguably the most obvious of all of the social media channels, purely because it’s the biggest with over 2.6 billion monthly active users.

Facebook is perfect for more engagement-based content and softer sells. Photos and videos work well, as does showing behind-the-scenes updates and the names and faces of the real people behind your brand.

Facebook Messenger

Facebook Messenger is of course a subsection of Facebook, but it deserves its own mention here because it has some interesting unique use cases.

Perhaps the most obvious is that it can be used to power automated, AI-based bots that can answer customers’ questions for them and potentially even build sales for you while you and your team are asleep.


As an image-based social networking site, Instagram is another great place to grow your business through engagement and brand awareness as opposed to outright sales.

To make the most of the network, tap into everything that it has to offer including live videos and Instagram stories.

You can also raise your profile by interacting with other users and even by tapping into the phenomenon of influencer marketing.

And if you really want to step up your photos, make sure to check out our favorite photo-editing apps for Instagram.


As the world’s foremost business social networking site, LinkedIn is the perfect place for you to get a little more salesy while still providing high quality content.

It’s ideally suited to lead generation techniques such as setting up webinars or offering free downloadable whitepapers and ebooks. Remember too that LinkedIn’s advertising tools allow you to target people based upon their job title, seniority and more


Pinterest users tend to be made up of a specific demographic, mostly women. It’s particularly popular amongst arts and crafts communities, wedding planners and fashion, so if your brand falls into any of those categories then marketing to Pinterest users could be a good idea.


Twitter is a little bit like a mix of Facebook and Instagram with LinkedIn thrown in for good measure.

It’s a great place to share and to comment on breaking news and it can also be useful for live-tweeting events or providing customer service.


YouTube is one of the most difficult social networks for brands to be successful on because it tends to be built around personalities and communities.

One of the best ways to raise brand awareness and to generate results from a YouTube marketing strategy is to work with influencers to sponsor videos.

And thats all about How To Identify The Right Platforms For Your Business from

How to Use Instagram for Business: A Practical Step-by-Step Guide

Haigram – More than one billion people use Instagram every month, and roughly 90% of them follow at least one business. This means that, in 2021, using Instagram for business is a no-brainer.

In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Updates of new business tools, features and tips in the app have become pretty much routine.

It can be a lot to keep track of though, especially if running an Instagram business account is only one aspect of your job. So we’ve brought everything together here.

Learn how to use Instagram for business, from setting up an account from scratch to measuring your success.

How to use Instagram for business: 6 steps

Step 1: Get an Instagram business account

Start a new account from scratch or switch from a personal to a business account by following these steps.

How to sign up for an Instagram business account:

  1. Download the Instagram app for iOS, Android or Windows.
  2. Open the app and tap Sign up.
  3. Enter your email address. If you plan to grant access to multiple users or you want to connect your Instagram business account to your Facebook Page, make sure to use an admin email address to sign up or tap Log in with Facebook.
  4. Choose your username and password and fill in your profile info. If you logged in with Facebook, you may be asked to sign in.
  5. Tap Next.

Congrats! You’ve created a personal Instagram account. Follow the steps below to switch to a business account.

How to switching a personal account to an Instagram business account:

  1. From your profile, tap the hamburger menu in the upper-right corner.
  2. Tap Settings. Some accounts may see Switch to Professional Account from this menu. If you do, tap it. Otherwise, proceed to the next step.
  3. Tap Account.
  4. Choose Business (unless it makes sense for you to choose Creator).
  5. If you plan to connect your Instagram and Facebook business accounts, follow the steps to connect your account to your Facebook Page.
  6. Select your business category and add relevant contact details.
  7. Tap Done.

Learn more about the difference between Instagram business and creator accounts.

Step 2: Create a winning Instagram strategy

Define your target audience

A good social media strategy starts with a sound understanding of your audience.

Research Instagram’s audience demographics to get a sense of who uses the platform. For example, 25-34-year-olds represent the largest ad audience on the site. Identify the key segments that overlap with your customer base, or hone in on active niches.

Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details. Here’s the short version:

Determine who already buys from you.
Check the analytics on your other social media channels to learn who follows you there.
Conduct competitor research and compare how your audiences vary.
Knowing who’s in your audience puts you in a better position to create content. Look at the type of content your customers post and engage with, and use these insights to inform your creative strategy.

Set goals and objectives

Your Instagram strategy should establish what you hope to achieve on the platform.

Start with your business objectives and identify how Instagram can help you accomplish them. We recommend applying the SMART framework to ensure your goals are Specific, Measurable, Attainable, Relevant, and Timely.

Track the right performance metrics

With your goals defined, it’s easier to identify important social media metrics to monitor.

These vary for each business, but in broad terms, plan to focus on metrics related to the social funnel.

Align your goals to one of the four stages in the customer journey:

Awareness: Includes metrics like follower growth rate, post impressions and accounts reached.
Engagement: Includes metrics like engagement rate (based on likes and comments) and amplification rate (based on shares).
Conversion: In addition to conversion rate, this includes metrics like click-through rate and bounce rate. If you’re using paid ads, conversion metrics also include cost per click and CPM.
Customer: These metrics are based on actions customers take, such as retention, repeat customer rate, etc.

Create a content calendar

With your audience and goals defined, you can plan to publish on Instagram with purpose. A well-planned social media content calendar ensures you don’t miss important dates and allows you to allot enough time for creative production.

Start by plotting out and researching important events. This may include periods such as holiday planning or Black History Month, back to school or tax season, or specific days like Giving Tuesday or International Hug Your Cat Day. Look at sales data to see when your customers start planning for specific occasions.

Look for opportunities to develop themes or regular installments that you can build into a series. “Content buckets,” as some people call them, allow you to check certain boxes without having to overthink creation. The more planning you do upfront, the better you’ll be able to produce regular content and respond to last-minute or unplanned events.

Plan to publish when your followers are online. Because newsfeed algorithms consider “recency” an important ranking signal, posting when people are active is one of the best ways to improve organic reach.

With an Instagram business account, you can check the days and hours that are most popular for your audience:

  1. From your profile, tap Insights.
  2. Beside Your Audience, tap See All.
  3. Scroll down to Most Active Times.
  4. Toggle between hours and days to see if a specific time stands out.

Step 3: Optimize your Instagram profile to do business

An Instagram business profile gives you a small amount of space to accomplish a lot. It’s where people on Instagram go to learn more about your brand, visit your website or even book an appointment.

Write a great bio

The people reading your bio were curious enough to visit your profile. So, hook them in and show them why they should follow you.

In 150 characters or less, your Instagram bio should describe your brand (especially if it’s not obvious), and showcase your brand voice.

We’ve got a full guide to creating an effective Instagram bio for business, but here are some quick tips:

  • Cut straight to the point. Short and sweet is the name of the game.
  • Use line breaks. Line breaks are a good way to organize bios that include different types of info.
  • Include emoji. The right emoji can save space, inject personality, reinforce an idea or draw attention to important info. Make sure to find the right balance for your brand.
  • Add a CTA. Want people to click on your link? Tell them why they should.

Optimize your profile pic

When using Instagram for business, most brands use their logo as a profile picture. Keep your picture uniform across social media platforms to aid recognition.

Your profile photo displays as 110 x 110 pixels, but it’s stored at 320 x 320 pixels, so that’s the size you should aim to upload. Like most profile icons, your photo will be framed by a circle, so make sure you take that into account.

Use your one link in bio wisely

For accounts with less than 10,000 followers, this is the only spot on Instagram where you can post an organic clickable link. So be sure to include one! Link to your website, your latest blog post, a current campaign or a special Instagram landing page.

Add relevant contact info

When using Instagram for business, it’s important to provide a way for people to contact you directly from your profile. Include your email address, phone number or physical address.

When you add contact information, Instagram creates corresponding buttons (Call, Text, Email or Get Directions) for your profile.

And thats all about How to Use Instagram for Business: A Practical Step-by-Step Guide