Category: Tips

Simple Steps To Start And Grow Your Business Instagram

Haigram – As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do this is through social media marketing.

According to 2018 research from eMarketer, 75.3% of U.S. businesses are expected to have an Instagram account by the end of 2020. Not to mention, Instagram’s 2019 internal data shows that 90% of users follow at least one business.

When you pair both statistics, there’s no denying that Instagram is becoming more critical for brands and social media managers.

Instagram presents a unique platform for companies to create visually engaging content to promote their services and connect with fans.

If you haven’t created an account on Instagram’s rapidly growing social network yet, now is the perfect time to start.

Not sure how to create a business Instagram page?

Here’s the good news:

We’ll be going over simple and easy-to-follow steps to start and grow your Instagram Business Profile.

You’ll also get a glimpse of some cool eCommerce features for brands with online shops, so you can amplify your marketing strategies on Instagram.

Let’s take a look at how to start an Instagram page.

How to create a business Instagram page

1. Download the Instagram App

There are two ways to download the Instagram app: on your smartphone or through a web browser on your Mac or PC.

On your smartphone, you can search for the Instagram app in the Apple App Store, Google Play Store, or the Microsoft Store.

Instagram is optimized for smartphone use, so you will experience it best on mobile. However, learning how to open Instagram pages is as easy as typing “Instagram.com” on Safari, Google Chrome, or any web browser available for desktop.

2. Create an Instagram account and choose an Instagram profile photo

If you have other social media accounts, creating and setting up your Instagram Business profile should be a familiar process.

Learning how to start an Instagram account is easy. Simply input the basic information you want to be associated with the account — such as your email address or phone number, name, and brand username.

Note: The email address and/or phone number you add here is meant for account recovery purposes. It is different from the brand contact information you’ll input in step four.

Instagram is a visual-heavy platform, so it’s essential to use high-quality photos consistently. One of the first images you will be asked to upload is your profile photo.

A profile photo is a way for consumers to identify your business immediately. Therefore, your company logo or a professional headshot (if you own a personal brand) are fantastic options.

Keep in mind the display of your profile image will be tiny. The minimum recommended size is 110 x 110 pixels with a one-to-one aspect ratio.

3. Complete your Instagram profile information

Instagram won’t ask you to provide profile information, but it’s imperative to fill out these details — especially if you want to drive traffic to your website or a specific webpage.

To add this information, go to your profile page and tap on Edit Profile. From here, you can add your company description in the Bio section, a website address, and change your name and username.

After typing in your brand’s information, tap Done.

That’s it: Your basic Instagram account is set up!

Now, let’s convert it into an Instagram Business Profile.

4. Convert your basic Instagram profile into a Business Profile

A business account on Instagram will give you more tools to manage and grow your brand on its platform.

The noteworthy benefits of a Business Profile include:

  • Adding brand contact information (i.e., phone number, email, and business location)
  • Business advertisements
  • Built-in eCommerce features
  • Access to analytics

These added features are free — all you need is a business Facebook page to connect to the Instagram account.

Note: To avoid any advertising difficulties, converting to an Instagram Business Profile must be done through the Facebook profile of the owner associated with the business Facebook page.

To convert your Instagram account into a Business Profile, follow these simple steps:

  1. Go to your profile and tap the three-dot icon in the top-right of the screen.
  2. From the pop-up, tap on Settings > Account > Switch to Professional Account.
  3. Choose the Instagram category closest to your business product or service.
  4. From the Are You a Business? page, select Business.
  5. Input your company contact information.
  6. Select the business Facebook page associated with the Instagram account.
  7. Add additional details about your brand in the provided sections, then tap Done, and you will have successfully converted into a business account.

5. Post photos and videos to your Instagram feed

After setting up your account, you can start publishing content to your Instagram feed.

The easiest way to post a photo or video to Instagram is by tapping the + icon located near the bottom-middle section of your screen.

Note that you can also publish content by selecting the + icon located at the top-left of your Instagram Business Profile, then tapping Feed Post.

The Instagram app will conveniently show the most recent images and videos on your smartphone. You can also choose to take a new image or video from within the app by tapping Photo or Video near the bottom.

Video feed-posts must be at least three seconds and no longer than 60 seconds.

When uploading media, you can:

  • Zoom in or out of your photos by pinching the screen
  • Switch from landscape or portrait by tapping on the two-arrow icon in the left corner of the screen
  • Upload up to 10 images or videos in a single post by pressing the overlapping square icon on the mid-right section of the screen

Once you’ve selected the content you want to upload, you’ll be given the option to edit it from within the Instagram app. There are several filters and edit options to enhance your photos or videos quickly.

Note: For a more polished look, we recommend using apps like Magisto, Lightroom, or A Color Story.

After editing, tap Next and add the post details. Remember to add an appropriate caption and hashtags to the image. Also, tag any relevant accounts and add your location, if applicable.

If your account is connected to your other social media platforms — like Facebook or Twitter — you can share to those platforms as well by selecting them manually.

Once your post is ready, tap Share to publish.

Congratulations! You have just published your first Instagram post.

And thats the Simple Steps To Start And Grow Your Business Instagram from haigram.com

10 Tips For Social Media Business

Haigram – Social networks allow you to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.

1. Crisis communication

Does your company have a plan in place for dealing with a crisis? While small businesses may not have a crisis blow up to the same sort of scale as, say, an issue with Starbucks, a smaller number of shares can have a devastating impact within a tight-knit community or niche.

Silence is not an option when it comes to responding to crises on social media. Maintaining well-run and managed social accounts and having a plan in place can help make sure you’re present and ready to engage if the worst occurs.

2. Customer and audience engagement

Social networks allow you to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.

If you want customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand.

You can also use social media monitoring to keep an eye on what people are saying across the social web. Burger King doesn’t just tweet, it responds to others who are mentioning BK, too.

3. Customer service and customer support

People expect brands to be available on social media and seek out their social accounts for customer service — and beyond that, about half of social media users expect a response from brands on social media within three hours.

Social customer care can go hand in hand with more traditional customer service if you have the right tools. A customer service platform like Sparkcentral by Hootsuite can help you handle incoming messages across social media, email, text messages and live chat.

4. Learn more about your customers

Social media generates a huge amount of data about your customers in real-time. You can use that information to make smarter business decisions.

All of the major social networks offer analytics that provide demographic information about the people interacting with your account. This can help you tailor your social media marketing strategy to better speak to your real audience.

We’ve created extensive guides on how to use analytics in Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and Pinterest, so there’s no excuse to remain in the dark about your customers and social followers.

5. Gauge sentiment around your brand

We mentioned social media monitoring above as an important element of audience engagement. But it’s also a key source of intelligence about your brand itself. While it’s important to know how much people are talking about you online, it’s also important to know what they’re actually saying — and feeling — about your brand.

Lots of mentions could be a good thing… but if you’re getting lots of mentions with a negative sentiment, you need to do some quick thinking to figure out what’s gone wrong and address the problem.

Using social media for your business allows you to stay on top of sentiment analysis so you can protect your brand reputation.

6. Keep an eye on the competition

It’s also important to know what people are saying about your competitors.

For example, tracking mentions of your competitors might reveal pain points with their products or services that you could reach out to address, winning new customers in the process.

Monitoring the competition on social media also means you’ll be aware when your competitors launch new products, run promotions and release new reports or data.

7. Stay on top of industry news

In the online world, things move fast—and you can’t afford to be left behind. Keeping a virtual ear to the ground through social listening is a way to stay informed about upcoming changes to your industry that could affect the way you do business.

8. Targeted advertising

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so you can reach the right audience and make the most of your budget.

Savvy marketers have embraced this key benefit of social media for business: by 2022, advertisers are expected to spend over $56 billion on promoting products over social.

Verb energy bars, for instance, created a campaign that reached across all of Facebook’s apps and services to a custom audience of U.S. adults.

With ad targeting options including demographic information, geography, language, and even online behaviors, you can craft specific messages that best speak to different groups of potential customers, and only pay for the exact viewers you want to reach.

9. Retargeting

People who have abandoned products in a shopping cart are prime potential customers. They have already found your website, browsed your products, and made a decision about what they might want. People abandon shopping carts for many reasons, but someone who has expressed this degree of interest in your company should not be ignored.

Using tracking tools like the Facebook pixel, you can show these potential customers social media ads for the exact products they have browsed on your website or placed in the shopping cart.

10. Reporting and analytics

It is always a challenge for marketers to prove return on investment. But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases.

Tools like Google Analytics and Hootsuite Impact track website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.

UTM parameters are another great tracking tool that will help you see which social networks are providing the most benefits for your business.

And thats all about 10 Tips For Social Media Business from haigram.com

7 Benefits of Social Media for Business

Haigram – Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products.

1. Generate leads

Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

For example, McCarthy and Stone used Facebook lead ads that allowed people interested in learning more about their real estate projects to learn more about the properties, with just a couple of taps.

The ads wound up producing 4.3 times more sales leads than the year before, at a cost 2 times lower than more traditional digital prospecting campaigns with real estate ads.

2. Boost sales

Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer. (Lingo alert: this is called social selling!)

As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing efforts with sales goals.

3. Partner with influencers

Recommendations from friends and family play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.

One key way to drive social word of mouth is to partner with influencers—people who have a large following on social media and can draw the attention of that following to your brand.

Lingerie brand Adore Me partnered with influencers for a series of unboxing videos on Instagram, and saw a huge bump from content that was showcased directly in the influencers’ accounts. This included a doubled click-through rate and a seven percent higher sales conversion rate.

4. Promote content

Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

For example, Hootsuite shared fun facts and stats from their latest Digital 2021 global report with their Twitter audience through a series of infographics.

To maximize the benefits of social media for business, make sure to have a content marketing plan in place, too.

5. Go viral

As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further.

As people share your content with their networks, and their networks follow suit, your content spreads across the internet, potentially getting thousands or even millions of shares.

This exposure is especially beneficial because, in a world where there is far more content than any one person could ever consume, a friend’s social share acts as a kind of pre-screening.

Going viral is no easy task, of course, but without social media, it would be next to impossible.

Being on social media also means that your fans can help you with this goal… like when one TikTok user created choreography for Grammarly’s Youtube ad audio and sparked a trend of 100,000-plus users doing the same.

6. Source content

There are two key ways businesses can source content on social media:

  1. Source ideas: Ask your followers what they want, or engage in social listening, to come up with ideas for content you can create yourself. Put simply: Give people what they’re asking for. It’s a sure way to create content that people will want to read and share.
  2. Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Getting your followers involved can build excitement about your brand, while also providing you with a library of social posts to share over time.

Canadian meal-kit subscription service GoodFood regularly feature members’ own home-cooked meals in their Instagram feed, encouraging followers to share their photos by using the hashtag #GoodfoodieMoment.

7. Reputation management

Your customers are already talking about you on social media, whether or not you’re there to respond. If you and your team are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue.

Like, for example, if people are posting about their frustration with a bad customer service experience.

Is someone saying something about your business that’s not true? Be sure to share your side of the story in a polite, professional way. Someone singing your praises? Send them plenty of thanks and draw attention to their kind words.

And thats all about 7 Benefits of Social Media for Business from haigram.com

5 Benefits of Social Media for Business

Haigram – Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.

What are the benefits of using social media for business? Consider that there are now more than 4.2 billion active social media users across the globe.

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business.

Benefits of social media for brand building

1. Increase brand awareness

With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.

Think people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform.

When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall.

2. Humanize your brand

The ability to create real human connections (a.k.a. Meaningful Relationship Moments) is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.

Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. And social is the best place to get real!

Show how you’re embracing your brand values, how your product works in real life, and how you’re putting the interests of your employees and customers first.

3. Establish your brand as a thought leader

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. People are looking to brands for insights and information… and there’s no better place to share that than social media.

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.

LinkedIn—particularly the LinkedIn Publishing Platform—is a great network to focus on when aiming to establish your thought leadership.

Hootsuite chairman and co-founder Ryan Holmes has more than 1.7 million followers on LinkedIn, where he shares his insights about social media and entrepreneurship.

4. Stay top of mind

Seventy percent of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and many people (49 percent!) admit to checking social multiple times per day.

Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.

Of course, that doesn’t mean you need to be glued to your accounts 24/7. A scheduling tool like Hootsuite can help you plan your social media content to post well in advance.

5. Increase website traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. (You can even use UTM tracking tags to collect data on your click-throughs!)

Architectural Digest, for instance, teases Story content in its Instagram feed, and then directs followers to read the full article (and see more beautiful pictures) via the “link in bio.”

Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website. (Though make sure to go beyond self-promotion to offer real value!)

Include your website address in all of your social media profiles so that people who want to learn more about you can do so with one easy click.

And thats all about 5 Benefits of Social Media for Business from haigram.com

5 Tips to Building a Better Social Media Presence for Business

Haigram – Struggling for followers? Stuck on what to do with your social accounts? We’ve all been there.

That’s why we’ve broken down the bite-sized tips any brand can follow to grow their social media presence right away.

Now, let’s dive in!

1. Set Smart Goals

Pop quiz: why are you on social media in the first place?

If your answer is a resounding “Uhh…” or “Because everyone else is on it,” you might have a problem.

The concept of SMART goals has been around for decades, but they are so important to your social media presence today.

In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound.

An example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.”

  • Specific: “We’ve specifically identified the social channel (Twitter) and a metric (response rate).”
  • Measurable: “The response rate can be measured from the Sprout Social dashboard.”
  • Achievable: “We didn’t make an outlandish goal of say, a 100% increase in 10 days.”
  • Relevant: “Our goal will have an impact on our overall social media presence, making it very relevant.”
  • Time-bound: “The goal has to be met by the end of the first quarter.”

Assigning your social media efforts a concrete purpose helps you avoid the trap of posting aimlessly.

2. Identify Your Audience

After you’ve outlined your goals, you need to outline your target audience.

Pro-tip: “everyone” is not an audience.

Maybe it’s prospective customers. Perhaps it’s industry players and influencers. Either way, breaking down your audience will help you figure out the following:

  • Which social media sites you’re active on
  • Your posting schedule
  • The type of content you publish
  • Your brand’s voice
  • The information in your profiles

Many brands spin their wheels because they don’t post content that speaks to a defined audience. Spend some time looking at your audience personas, understanding what their challenges are and what brands they already love via social. This sort of competitive analysis can help you understand how your own social media presence can stand out from the crowd.

3. Be Human

One of the worst mistakes to make on social media is coming off as the faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level.

Many brands today crack jokes and aren’t afraid to talk to their followers like they would their friends. Whereas brands were once lambasted for coming off like robots, a human social media presence has become an expectation among many followers.

Similarly, showing off the human side of your brand means showing off the faces behind your social feeds. Whether it’s office photos or snapshots of your team “in the wild,” getting personal with your followers can help you form a much-needed connection.

And hey, that leads us directly to our next point!

4. Seek Relationships, Not Just Followers

We can debate all day whether or not your follower count is a vanity metric.

That said, having 100 followers who regularly engage with you and your content are infinitely more valuable than 10,000 that ignore you.

It might be cliche to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere.

For example, Sprout Social’s own #SproutChat gives us the opportunity to regularly connect with our lovely followers who are likewise stoked to get in touch with us.

If you’re not exactly sure where to start when it comes to relationship-building, here are some quick ideas:

  • Always @mention people you reference in your social media posts
  • Answer questions people ask
  • Reply when people @mention you or share your content
  • Don’t just Retweet and Like other people’s content; reply with a comment to start a conversation

5. Create an Editorial Calendar

Spoiler alert: sticking to a content schedule isn’t just something “extra” that brands do.

If there’s a common thread between the biggest brands on social, it’s that they post on a consistent basis.

Chances are you’re juggling multiple social channels and are trying to make sure you tick a lot of boxes in terms of descriptions and when to post, right? Consider how a content calendar can make the process much easier by…

  • Allowing you to fine-tune each of your posts for each platform without having to jump between sites.
  • Timing your posts to maximize engagement, keeping you from having to constantly post in real-time.
  • Avoid repeating the same content over and over again, ensuring each of your articles or pictures gets the most love possible.

In short, taking the time to make a schedule does double duty of keeping your social media presence organized while also maximizing your contents’ reach.

And thats all about 5 Tips to Building a Better Social Media Presence for Business from haigram.com