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7 Benefits of Social Media for Business

Haigram – Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products.

1. Generate leads

Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

For example, McCarthy and Stone used Facebook lead ads that allowed people interested in learning more about their real estate projects to learn more about the properties, with just a couple of taps.

The ads wound up producing 4.3 times more sales leads than the year before, at a cost 2 times lower than more traditional digital prospecting campaigns with real estate ads.

2. Boost sales

Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer. (Lingo alert: this is called social selling!)

As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing efforts with sales goals.

3. Partner with influencers

Recommendations from friends and family play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.

One key way to drive social word of mouth is to partner with influencers—people who have a large following on social media and can draw the attention of that following to your brand.

Lingerie brand Adore Me partnered with influencers for a series of unboxing videos on Instagram, and saw a huge bump from content that was showcased directly in the influencers’ accounts. This included a doubled click-through rate and a seven percent higher sales conversion rate.

4. Promote content

Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

For example, Hootsuite shared fun facts and stats from their latest Digital 2021 global report with their Twitter audience through a series of infographics.

To maximize the benefits of social media for business, make sure to have a content marketing plan in place, too.

5. Go viral

As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further.

As people share your content with their networks, and their networks follow suit, your content spreads across the internet, potentially getting thousands or even millions of shares.

This exposure is especially beneficial because, in a world where there is far more content than any one person could ever consume, a friend’s social share acts as a kind of pre-screening.

Going viral is no easy task, of course, but without social media, it would be next to impossible.

Being on social media also means that your fans can help you with this goal… like when one TikTok user created choreography for Grammarly’s Youtube ad audio and sparked a trend of 100,000-plus users doing the same.

6. Source content

There are two key ways businesses can source content on social media:

  1. Source ideas: Ask your followers what they want, or engage in social listening, to come up with ideas for content you can create yourself. Put simply: Give people what they’re asking for. It’s a sure way to create content that people will want to read and share.
  2. Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Getting your followers involved can build excitement about your brand, while also providing you with a library of social posts to share over time.

Canadian meal-kit subscription service GoodFood regularly feature members’ own home-cooked meals in their Instagram feed, encouraging followers to share their photos by using the hashtag #GoodfoodieMoment.

7. Reputation management

Your customers are already talking about you on social media, whether or not you’re there to respond. If you and your team are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue.

Like, for example, if people are posting about their frustration with a bad customer service experience.

Is someone saying something about your business that’s not true? Be sure to share your side of the story in a polite, professional way. Someone singing your praises? Send them plenty of thanks and draw attention to their kind words.

And thats all about 7 Benefits of Social Media for Business from

Coffee Cup Market in Demand Sentiment Is Shifting Towards Growth

Jul 31, 2020 ( — (New Jersey) Latest released the research study on Global Coffee Cup Market, offers a detailed overview of the factors influencing the global business scope. 
Coffee Cup Market research report shows the latest market insights, current situation analysis with upcoming trends and breakdown of the products and services. The report provides key statistics on the market status, size, share, growth factors of the Coffee Cup The study covers emerging player’s data, including: competitive landscape, sales, revenue and global market share of top manufacturers are Dixie (United States), Reynolds Consumer Products (United States), Snapcups (United States), Chinet (United States), International Paper (United States), Dart (United States), Manohar International Pvt. Ltd (India), Frozen Dessert Supplies (United States), Benders Paper Cups (United Kingdom) and Libbey, Inc. (United States) 
Coffee cup refers to the vessel in which espresso and coffee based drinks are served. Coffee cup market has high growth prospects owing to growth in the foodservice sector. Market players are focusing on new product development in the coffee cup market. For instance, Starbucks announced to launch a green coffee cup in Canada. These cups can be both composted and recycled. Further, changing lifestyle standard and rise in disposable income driving the demand for coffee cups. In addition, increasing demand from the commercial sector and the emergence of disposable and heat resistant cups expected to drive the demand for coffee cups market the forecasted period. 
The Global Coffee Cup Market segments and Market Data Break Down are illuminated below: 
by Application (Hot Coffee, Cold Coffee), Material (Ceramic, Porcelain, Bamboo, Polystyrene, Paper, Others), End User (Residential, Commercial), Distribution Channel (Online Retail, Offline Retail), Size (4oz, 6.5oz, 7oz, 8oz, 9oz, 10oz, 12oz, 16oz, 20oz, 24oz) 
  • Market Drivers over 
  • Changing Lifestyle Standard Fueled By Rise in Disposable Income 
  • Rising Demand from the Cafe and Restaurants 
  • Market Trend 
  • The Emergence of Green and Reusable Coffee Cups 
  • Emphasizing On Product Innovation Such As Temperature Regulating Cups 
  • Restraints 
  • Fluctuating Raw Material Prizes 
  • Opportunities 
  • The Emergence of Smart Coffee Cup 
  • Increasing Demand from the Developing Economies 
Analyst at AMA have conducted special survey and have connected with opinion leaders and Industry experts from various region to minutely understand impact on growth as well as local reforms to fight the situation. A special chapter in the study presents Impact Analysis of COVID-19 on Coffee Cup Market along with tables and graphs related to various country and segments showcasing impact on growth trends. 
Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa 
Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc. 
For Customization Speak with Analyst: 
Strategic Points Covered in Table of Content of Global Coffee Cup Market: 
  • Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Coffee Cup market
  • Chapter 2: Exclusive Summary – the basic information of the Coffee Cup Market.
  • Chapter 3: Displaying the Market Dynamics- Drivers, Trends and Challenges of the Coffee Cup
  • Chapter 4: Presenting the Coffee Cup Market Factor Analysis Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.
  • Chapter 5: Displaying market size by Type, End User and Region 2014-2019
  • Chapter 6: Evaluating the leading manufacturers of the Coffee Cup market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
  • Chapter 7: To evaluate the market by segments, by countries and by manufacturers with revenue share and sales by key countries (2020-2025).
  • Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source
Finally, Coffee Cup Market is a valuable source of guidance for individuals and companies in decision framework. 
Data Sources & MethodologyThe primary sources involves the industry experts from the Global Coffee Cup Market including the management organizations, processing organizations, analytics service providers of the industry’s value chain. All primary sources were interviewed to gather and authenticate qualitative & quantitative information and determine the future prospects. 
In the extensive primary research process undertaken for this study, the primary sources – Postal Surveys, telephone, Online & Face-to-Face Survey were considered to obtain and verify both qualitative and quantitative aspects of this research study. When it comes to secondary sources Company’s Annual reports, press Releases, Websites, Investor Presentation, Conference Call transcripts, Webinar, Journals, Regulators, National Customs and Industry Associations were given primary weight-age. 
Get Full Table of Content: 
What benefits does AMA research study is going to provide? 
Latest industry influencing trends and development scenario
Open up New Markets
To Seize powerful market opportunities
Key decision in planning and to further expand market share
Identify Key Business Segments, Market proposition & Gap Analysis
Assisting in allocating marketing investments
Definitively, this report will give you an unmistakable perspective on every single reality of the market without a need to allude to some other research report or an information source. Our report will give all of you the realities about the past, present, and eventual fate of the concerned Market.
Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Southeast Asia.
About Author:
Advance Market Analytics is Global leaders of Market Research Industry provides the quantified B2B research to Fortune 500 companies on high growth emerging opportunities which will impact more than 80% of worldwide companies’ revenues. 
Our Analyst is tracking high growth study with detailed statistical and in-depth analysis of market trends & dynamics that provide a complete overview of the industry. We follow an extensive research methodology coupled with critical insights related industry factors and market forces to generate the best value for our clients. We Provides reliable primary and secondary data sources, our analysts and consultants derive informative and usable data suited for our clients business needs. The research study enables clients to meet varied market objectives a from global footprint expansion to supply chain optimization and from competitor profiling to M&As. 
Contact Us:
Craig Francis (PR & Marketing Manager)AMA Research & Media LLPUnit No. 429, Parsonage Road Edison, NJNew Jersey USA – 08837Phone: +1 (206) 317 
This Press Release has been written with the intention of providing accurate market information which will enable our readers to make informed strategic investment decisions. If you notice any problem with this content, please feel free to reach us on COMTEX_368681256/2599/2020-07-31T02:47:26 

Link Building Strategies: Marketing Promoting Business

Link Building Strategies: Marketing Promoting Business

Getting your website off the ground can be a lot of work but once that is done comes the real challenge.

Marketing has always been the most important aspect of promoting a business and that is no different on the internet. The best way to promote your website is through setting up a list of back links.

There are so many link building strategies out there to help you maximize your efforts and get your website to the rank you need to make money.

The reason back links are so important when it comes to promoting your website is that they work together with SEO (Search Engine Optimization) to determine what page your website ends up on.

The higher the page you are on, the less traffic you will see. Most people only go back a few pages when looking for something, so you want to make sure your website is on those first few pages.

However simply getting back links is not the only concern. There are various types of back links and various levels of quality as well. The higher quality the back link, the harder it is to get. In fact, if the quality is too low it may even hurt your website so you need to be careful what back links you use.

There are a number of link building strategies out there and you can either work at one, or several. In the end it is about getting as many high quality back links as you possibly can.

1: Paid directories. 

There are directories out there who sell back links to people to help them get their website up and running. This is the easiest, but most expensive method for link building. The higher the quality of the back link, the more expensive it is. So even if you do not have much money you can still get something out of these.

2: Blogging. 

Creating a blog filled with high quality content can also work as a means of providing back links. Google loves lots of good quality content on websites and if your blog has such quality, it will provide better back links for your website.

3: Article marketing. 

Some people think article marketing is dead but it is still a viable option for link building. By submitting high quality articles to directories you can back link to your website. Not only will the article itself provide a bonus, but the fact that it is on a directory will help as well.

There are so many more link building strategies out there to try but these are good methods to get you up and running. While quality is also important, another thing you need to keep in mind is relevancy. Even if the back link is highly rated, if it has nothing to do with your website will not do you any good.

Link building can be tedious and time consuming but it is the only way for you to get the traffic you need in order to start making money. Once you get the ball rolling, it becomes much easier.

Dear New Affiliate, Be Picky When Choosing Affiliate Programs

Question: How do you choose an affiliate program to promote?

There are so many out there. Which ones are good?

Dear New Affiliate,

There are several ways to determine whether an affiliate program is worthy.

Oftentimes it looks like the Affiliate Manager has all the power, but this is a partnership.

There really are thousands of programs available.

Don’t sign up and promote just any of them.

If you aren’t completely thrilled about the program, look 5 more minutes and you’ll find something better.

Here are some questions to ask yourself whenever you find an affiliate program you’re interested in.

Are the products something you believe in?

The products better be good. If you’re not 100% sold on the products to the point that you’d tell your best friend to buy them – then you’ve got no business signing up for that affiliate program.

Keep looking for something better.

Is their website professional?

Your reputation is on the line every time you promote a product or service.

If you’re sending your traffic to a website that is on free hosting or just looks unprofessional, then you’re going to lose the confidence of your subscribers.

Now, many sales letters aren’t ‘pretty’ but they are grammatically correct, and everything is functional, with pictures and testimonials. 
So, although the website doesn’t have to be beautiful, it does need to look ‘live’.

Is their website easy to navigate?

If shoppers can’t figure out how to purchase, then there’s no point in sending your traffic there.

What are the numbers?

If you have two programs you like equally well, you can choose between them or write reviews for each and compare and contrast their benefits. Or, if that doesn’t fit into your site, then test both to see which gives you the best results.

Free trial?

Any product that offers samples or service that offers a free trial deserves a look. If you can offer your website visitors a sample of any sort to get them hooked, you’ll have much higher results than trying to convince them that the product is good.

Are there any tools to help you?

The best affiliate programs go above and beyond in their tools and resources section. Not only do they provide the standard text links and buttons and banners, but you also have solo mailings, articles, and even product feeds. These are the affiliate programs that ‘get it’.

Once you find an affiliate program that you love, it’s still smart to continue to test the results.

Just because you think it’s great doesn’t mean you visitors will. Continually look at the statistics to see how much traffic you’re sending and if any of it is converting. If you’re not getting results and you’re sending a lot of traffic, then you might want to look at a new program.

Adwords Experts: Find One Or Become One

Adwords Experts: Find One Or Become One

For anyone who has an online website and they need to get more traffic to that website, Google Awords can be a great option.

But, since it is not without risks, it is important that either find Adwords experts or become an expert yourself.

Adwords can be complicated. If you spend any time online at all you will probably have heard of people who did something that Google didn’t like and  got their account permanently banned.

Also, if you don’t know what you are doing you will spend a lot of money and have little, if anything, to show for it. All the more reason to rely only on  certified Adwords experts.

And yes, Google does offer a certification course so you should always check the credentials of anyone you hire before you pay them.

If you are on a limited budget you may just be better off taking some time and becoming an expert yourself. Anyone can take the accreditation course.

It will take more time, but if you have more time than money this is a viable alternative to actually hiring someone to do it for you.

Another thing you must keep in mind before you actually hire anyone is what they will charge. The amount you will have to pay for their expertise can vary wildly.

Where they live and the amount of experience they have are two of the most common criteria that will determine how expensive their services will be.

If you find someone who lives in India, for example, they will usually charge a much lower hourly rate than someone who lives in the U.S.

You need to take a long look at just how much you can afford to pay not only in terms of cash going out but also in regards to return on investment.

So, if you are selling a product that provides you with a commission of $20, you want to make sure that you can get enough sales to make it worth your while to pay someone to get traffic to your site.

If you find that each customer to your site costs you $50 in terms of how much you spend for each click combined with how much you spent on your expert, you are upside down to the tune of $30 a sale.

You also have to know what your conversion rate is; how many of the people who visit your site will actually do what you want them to do. In this case that would be to make a purchase.

Before you decide to hire someone to help with your Adwords, you should make sure that your website is converting and that you know how much you can afford to pay for each visitor.

From that point, you can figure out what you can reasonably afford to pay someone to do your Adwords campaigns for you.

If you decide that it does make sense to hire Adwords experts you will have no shortage of choices of people to hire. Just check out their credentials and, if possible, get word of mouth recommendations first.

Multi-Level Marketing Secrets: Bad Wrap For MLM

Multi-Level Marketing Secrets: Bad Wrap For MLM

Multi-level marketing (also known as MLM) often gets a bad rap from those who have never tried it, as well as from those who thought they “tried it” but found little success.

At the same time, there are millions of people that generate a good income from it because they understand a few basic multi-level marketing secrets.

1. Do your own due diligence. 

To put it another way, don’t believe everything the person trying to get you to join is telling you.

That’s not saying that they are lying, but rather that you need to verify what they are saying.

Remember, it’s in their best interest to get you to join and that can sometimes lead them to get their facts and figures mixed up.

Also, do your best to verify the source of the information as the competition may anonymously publish false statements to prevent you from joining the MLM.

2. Multi-level marketing is a business, not a hobby. 

Unfortunately, a lot of people that recruit new members into an MLM will make false promises about how it can be done on a part-time basis.

While this is true to some degree, it also creates the idea that it is more of a hobby that can “make you some extra money on the side”.

The problem is that this doesn’t lead to the level of income that so many people are seeking.

So, the key is to treat it like a “real” business during any time you are able to devote to it.

3. It takes an ongoing commitment. 

Far too many people think they have “tried that MLM thing” when in reality they quit at the first obstacle they encountered.

Your level of success is determined, in large part, by your level of commitment.

If your level of commitment is high enough to get you past every obstacle you encounter, then success is sure to follow.

4. Invest your time, money and effort wisely. 

You may not have a lot of time or money when first starting out, but you can certainly give it your best effort.

However, one of the most important multi-level marketing secrets is to make sure that your efforts are being invested and not spent.

What that means is that you are doing the right things, the things that are most likely to bring the highest return.

Apply this same principle as you have more money and time to devote to your growing MLM business.

5. Learn from the pros. 

Every MLM has the “big players”, the ones who are the most successful.

Do whatever you can to get some one-on-one time with them, ask a few questions and then listen.

The more they talk, the more you learn; the more you learn, the more you can apply to your business. Pay attention to not only what they say, but to also what they do.

As they say, actions speak louder than words, so always take notice of their behavior as well.

You will greatly increase your chances of success, regardless of the particular MLM, when you follow these multi-level marketing secrets.